An invitation by the Ministry of International Trade, Investment, Aviation and Maritime Affairs (MITI) on behalf of the Cayman Islands Government (“CIG”) to prospective proponents to submit proposals for the performance of a complete survey and analysis of all international public communications created and distributed on behalf of the government (and the private sector that is accessible) as well as social media in the last 3 years. This would include but would not be limited to all PR and marketing campaigns, road and trade shows, international conferences, sporting events, etc. The review of all current communication and promotions conducted within or on behalf of the Cayman Islands internationally would assess current messaging and outcomes, signpost any conflicts or opportunities to support “Brand Cayman” going forward, and establish with all parties high level shared policies and procedures. The consultant would then prepare a Global Marketing and Communications Strategy for the Cayman Islands, to include brand positioning, messaging, and overarching creative collateral that can be used by multiple government and private sector agencies when they promote Cayman on the global stage.

 

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The Cayman Islands Government Office in the UK (CIGO) is situated on Dover Street, in the heart of Mayfair, London.

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